The Importance Of Great Customer Service In The Returns Process

 In any kind of business, customers form the pillars to success. Therefore, providing great customer service helps in generating more marketing, sales and opportunities. Meeting your customer’s satisfaction is paramount to keeping your business growing successfully. Great customer service has proven to improve customer retention and repeat business. Repeat buyers or customers are more valuable as they spend 67% more than new customers. Customer service can also improve your acquisition of new customers through positive reviews and word-of-mouth. 

Below we have listed a few ways how great customer service correlates with business results through the returns process.

1. Happy Customers build a better reputation:

A positive reputation leads to higher growth, and reputation goes a long way in business. It attracts customers, investors, partnerships and employees. The customer purchasing experience along with their post-purchase experience determines customer retention. If the customers are happy with your services, your reputation as a business grows positively thereby growing your overall business. 

2.  Retention correlates to customer satisfaction:

Customer retention carves the clearest path to business success. When you master not just attracting new customers, but retaining them, it sets a solid foundation for your entire business organisation.

3.  Valued customer service unites goals and processes:

When everyone at a company has the same end goal, the entire workflow becomes streamlined. Place the ultimate emphasis on your customer, then move through each department to align them behind customer service. The team putting across their ideas to manage a great returns policy and customer service ultimately initiates the growth of the company.

4. Great customer service in the returns process results in smooth buying:

A smooth buying experience is a key factor that helps in retaining the customers and in giving them an easy-breezy purchasing and post-purchasing experience, thereby making sure that they keep coming back.

 

Customer service is sometimes seen in terms of dealing with customer problems and complaints. There are so many efficient ways to deal with such customer related issues. This can be seen as an opportunity to leave a good impression with the customers by dealing with them, ensuring they are happy and satisfied with the services provided.

 

There are several ways to improve your customer retention using customer service

A hassle-free returns policy is the key factor for persuading first-time customers to buy and for retaining them.

1. Shipping:

This is the first step towards creating an impression with your customers. If you can deliver goods on time as promised, customers will be confident to order again and again. Delays and other shipping issues can lead to frustrated customers, unlikely to purchase from you again.

It is so important to live up to customer expectations around delivery. Don’t make promises that you can’t keep.

2. Empower Employees:

Giving employees the responsibility to do what is needed to solve customer issues can reduce customer frustration. This will not cause any confusion or delay when the employees know their exact duties. 

3. Make it easy for the customers to contact you:

Do not make it long and hard for the customers to contact you. Make it easy for them to find a phone number or any other contact method.

4. If your customer service is great, shout about it:

Great customer service can help attract new customers while also ensuring the old ones stay loyal. Making your customers happy will certainly help attract attention from more buyers. The importance of customer service feedback can scale your business as shown by a survey conducted in 2020. This survey found that 91% of 18-34-year-olds trust online reviews as much as word-of-mouth. Also, 93% of online consumers say their buying decisions were influenced by online reviews.

 

Now that you are aware of how important smooth customer service can affect customer retention, access to a great returns app or a Shopify Returns App that ensures your customers are happy with your returns service can be a boon for your business. Get hold of the best returns app that tick marks all you and your customers’ requisitions during their returns journey. Happy customers will build you a happy business that will thrive!